I’m always so intrigued about the marketing behind a product. What makes us select a particular product of a shelf of hundreds? Is the packaging, the skincare ingredients, the name of the product, or brand recognition?
Just the look and branding of a product influences whether we buy it or not, and I wanted to do a little experiment using my own stash.
I asked my partner to select a product or two from my skincare stash based purely on their packaging from the following categories; Cleanser, Mist, Exfoliant, Serum, Eye Cream, Moisturiser, Sunscreen & Mask.
Here’s what he chose:-
Cleanser 🧼
Jordan Samuel The Aftershow Treatment Cleanser
Mist 💦
Josh Rosebrook Hydrating Accelarator
Exfoliant 🧪
Alpha-H Liquid Gold
Serum 🧴
Clarins Double Serum
Kate Somerville +Retinol Vita C Power Serum
Eye Cream 👁
Filorga Optim-Eyes Intensive Revitalizing 3-in-1 Eye Contour Cream
Moisturiser 💧
La Mer Crème De La Mer Moisturizing Cream
Face Mask 💆♂️
Oskia Renaissance Mask
Sunscreen ☀
Elizabeth Arden Anti-Aging Moisture Cream SPF30 PA ++
What do you think of the products he’s chosen? Spot any favourites?
