Escentual, have launched their End #SunPoverty initiative. It’s a non-profit that donates high protection sunscreens to lower-income families across the UK, whilst also improving education on sun safety, and also a movement to abolish VAT on children’s sunscreen.
Skin cancer is the fastest growing cancer in the UK. Research shows that just one blistering sunburn in childhood more than doubles the chances of developing melanoma later in life. With the cost of living crisis, families will not see sunscreen as an essential. This initiative will help those who need it.
For each Escentual Sunscreen SPF50+, Clarins and Shisedo Sunscreen sold on their website, they will donate one to their charity partners, @inkinddirect and @thebeautybanks or directly to schools. Pictured are both Escentual’s own sunscreens that can be purchased through their website. There is a 50ml one which is perfect for little ones. It comes with a clip that can be secured to their school bag, so they have access to sunscreen throughout the day. There is also a 125ml version that would be perfect for all the family.
Last year they donated 20,000 sunscreens and it would be great if they could exceed that number this year.
So, maybe you’re going on holiday and need a new sunscreen. Or you’re just looking to try a new one out. Perhaps you need to top up your stash. Why not purchase one of the products listed above and help raise awareness for a good cause, and a family in need? I’m planning on getting some of the Clarins sunscreens. I’ve heard they’re really nice! ☀️
Please share your support for this great initiative and lets End #SunPoverty .
