We all know E45 for that iconic white tub of cream that’s been sitting in British bathroom cabinets for decades. But if you’ve only ever reached for their classic cream when your shins are flaking or you’ve got a stubborn dry patch, you might be missing out. E45 has a whole lineup of seriously underrated skincare which, as you’d expect, is all gentle, frankly brilliant, and properly affordable.
🩵 E45 Daily Care Hydrating Lotion Spray
This is your lazy body moisturiser, and I mean that as the highest compliment. A light misting and your entire body is soft and comfortable before you’ve even had a chance to get bored and wander off. It’s fragrance free, absorbs in seconds, and doesn’t leave you sticking to your clothes. Perfect for anyone with dry, sensitive or eczema-prone skin who wants hydration without faff.
🤍 E45 Face Hydrating Serum
If your face is crying out for moisture but you hate heavy, gloopy serums, this is the one to try. It’s featherlight, sinks in immediately, and yet somehow manages to keep skin feeling plump and hydrated for hours thanks to a clever mix of hyaluronic acid, microalgae and sea water. Great under makeup, great on bare skin, great full stop.
💛 E45 Face Daily Protect SPF 30
This is an everyday moisturiser with SPF that doesn’t feel like SPF. No stickiness and no dreaded white cast. It hydrates beautifully, gives a mild sheen, and protects against UVA and UVB rays. If you’ve been meaning to take your daily SPF habit seriously, this is an easy place to start.
☀️ E45 Sun Care Kids & Baby Sensitive Spray SPF 50+
The fine mist spray makes application fast and drama free (a significant win if you have a toddler), and it’s gentle enough for the most sensitive skin. Bonus: the avocado oil in the formula keeps skin from drying out in the sun, which means less post-beach crankiness. Though aimed at kids, it’s also great for us adults.
E45 will never be the flashiest brand on your bathroom shelf, but that’s kind of the point. It’s reliable, sensibly priced, dermatologist backed skincare that does its job.
